Under the strategic banner of “That’s the Suncorp Spirit”, we developed a fully integrated campaign from TVC, OOH, Digital, and a mobile app to help raise awareness & prepare QLD’ers for the upcoming storm season.

Our idea was to literally project onto real Queensland people, the real effect these natural disasters can have on their lives. We did this by projecting disaster images onto their homes that they’re happily living in today, with a view to always be prepared for what’s coming.

The app (Storm Score) featured local QLD legend Jonathan Thurston. The app was a tool to help people get a storm ready score for their particular postcode, and give them tips on how to get better prepared for the storm, hail, flood, or fire in their specific area. Clever safety!

DIRECTOR | Paul Nevison, Sweetshop