A campaign to launch the new BYD ATTO 1 and ATTO 2 – two vehicles that redefine premium affordability while bringing personality and colour to the EV category. Both models are central to BYD’s ambition to position electric mobility as accessible, stylish, and culturally relevant for Gen Z and Millennial drivers.

Flavours of Summer is all about connecting emotionally with an audience - a campaign that feels grounded in Australian culture that celebrates individuality, music, and creativity while making sustainable mobility something aspirational and expressive. It was about inspiring a new generation of drivers to embrace sustainable solutions, something that reflects their individuality and vibrant spirit.