Colonial First State were looking for a new brand platform. Their products are heavily skewed towards retirement investment options and branding for them is key in both making investors aware of their products while also engaging financial advisers that recommend financial services and products to potential investors.

In short, they wanted to make people who were approaching retirement to consider the CFS brand as a safe, secure, and trustworthy guide to help them reach their future goals in retirement, no matter what their goals might be.

We developed the line 'find your future'. An elegant way of communicating the thought that we could help you reach your financial goals in your retirement. TVC’s, posters, press, print, and trade video's for advisers.

CREDITS

DIRECTOR | JONNO NYQUIST,
PHOTOGRAPHER | ADAM TAYLOR,
CGI | VFX | METHOD