B R A D G R E Y
CD | art director | copywriter
SAMSUNG S-DRIVE
Saving lives one drive at a time
Samsung S-drive was a project to directly confront young drivers who were becoming increasingly blaze about using their phones while driving. And As one of the worlds biggest phone manufacturers, we thought we could be considered part of the problem, and made sense that we should be doing more to be part of the solution too.
These concepts were designed to be Bill-posters for S-Drive that we’d place around key car enthusiast areas in Newcastle. Sadly, they never got produced - a little edgy for Samsung at the time, but I believe they’re pretty dope nonetheless.
