Under the strategic banner of “Insurance for Australia’s Go-Getters” we developed a fully integrated brand & retail campaign featuring well known Australian’s that still live like they mean it in retirement.

Lindy Morrison: former drummer of the Go Betweens
Li Cunxin: Mao’s’ last dancer & Qld Ballet Artisitc Director
Kaye Cottee: the first woman to sail solo & unassisted around the world.

We were pretty honoured to work with these amazing humans and discover their thoughts on retirement along the way.

CREDITS
DIRECTOR | Jasmin Tarasin | Photoplay
PHOTOGRAPHY | Chris Budgeon
EXTRAS
We also developed a bespoke brand track & sting for each person that suited their personalities.
LONGFROM
We also filmed longer form content that highlighted our hero’s thoughts on what retirement means to them.
DIRECTOR | Yiani Andrikidis - Leo Burnett