Caltex charged us with repositioning the brand. Unbelievably they never really invested in a brand line. They are Australia's largest petrol station network, so wherever you're going, whether by land, sea or air, they'll be there to help you keep going - so the line was born 'With you all the way'

The idea was to proudly trumpet how Caltex plays a vital role in helping to move all the things that move us everyday. We executed this idea through an integrated campaign across Film, OLV’s, OOH, Digital, and POS.

In our stills, I've thrown in a few pre-visuals to gawk at the amazing details Illusion Studios get into..they were geniuses back then and still are!

CREDITS
DIRECTOR | Noah Marshall | The Sweetshop
CGI MODELS & IMAGE | Illusion Studios Bangkok